Corporate archives have always been a golden repository of historical stories for the brand. But are we exploring the potential of these archives to the fullest, what is the real value of this storehouse of knowledge? Over two days, we will discuss the future role of business archives and the part it can play in charting the course of brand identity.

Contrary to popular belief, corporate identity comprises much more, and runs far deeper than the visual identity of a brand. It is a combination of the brand’s history, heritage, core philosophy, its technology choices, and critically - its people. In a scenario where businesses view corporate identity as a crucial strategic differentiator, company archives, as a storehouse of organizational knowledge, is well poised to facilitate the creation of a brand’s unique identity.

The legacy that a brand leaves behind in its evolutionary process is vital to its corporate identity, if it is to be truly representative of the business and its philosophy. An enriched corporate identity, powered by historic legacy becomes a tool for building an understanding of business and instilling a sense of belonging among stakeholders. This ensures their commitment to the overall business vision and gives a sense of direction and purpose – eventually contributing to the success and sustained growth of any business.

We look forward to meeting archivists, marketers and brand custodians from across cultures and countries to explore the vital connection between the past and the future as we discuss ‘The Role of Corporate Archives in Reshaping Brand Identity and the Corporate Culture’.