Conference on Historical Analysis and Research in Marketing (CHARM)

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Conference on Historical Analysis and Research in Marketing (CHARM)

June 4, 2021 - June 6, 2021

20th Biennial Conference on Historical Analysis and Research in Marketing
(CHARM)
and
4th Doctoral Workshop on Historical Methods in Marketing Scholarship
June 4-6, 2021: Duke University, Durham, NC

 

We invite business, marketing, social science, and humanities scholars from all backgrounds to join us at Duke University for a friendly, collegial, and interdisciplinary research conference focused on the history of marketing and advertising. We call on scholars from around the globe to examine the historical interrelationship of marketing and advertising and cultural change.

Both individual papers and entire panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all historical time frames are welcome. In accord with the Conference theme, we welcome papers that both examine the history of marketing as a discipline and also critically draw on marketing as a source in reconstructing the past. Topics may include but are not exclusively restricted to the following:
• Marketing pioneers
• Histories of the development and evolution of the marketing discipline
• Varieties of marketing cultures and histories;
• Writing the past: constructing histories in/for marketing;
• Exploring the historical role of relationships and networks in marketing;
• Historical Marketing in the projection of national and regional identities.
• Histories of branding and brand development;
• History and Marketing research;
• Marketing history "from below" - how consumers and citizens respond to and
interact with firms and brands;
• Advertising history;
• Distribution and packaging history;
• Sector case studies with historical focus, for example beauty and fashion marketing,
transportation, leisure, etc.

We also encourage historical submissions that discuss methodological, pedagogical and
historiographical questions in marketing.

Early Bird Deadline: 28 August 2020
(with notices to authors guaranteed for 4 December 2020).
Regular Deadline: 27 November 2020.
Direct submission to jeanie.wills@usask.ca

Conference on Historical Analysis and Research in Marketing (CHARM)

Details

Start:
June 4, 2021
End:
June 6, 2021
Website:
https://charmassociation.org/conferences/

Organizer

Conference on Historical Analysis and Research in Marketing (CHARM)
Email
charmpresident@gmail.com
View Organizer Website

Venue

Duke University
Durham, NC 27708 United States + Google Map
Phone
1 919-684-8111
View Venue Website