On July 5, 2019, the 12th session will be held under the title New Media, New Marketing? Held in Göttingen. The impact of digitization and the new media will be the focus of the upcoming session. This development offers many new opportunities in the field of customer communication, distribution and distribution channels. How can these be integrated into marketing? How can they be used to respond adequately to the growing supply of goods and ever expanding consumer demands? These and other questions will be discussed in the upcoming meeting.

The deadline for submission proposals is April 15, 2019 (Call for Papers).